THE MA RULE
Why? What? How? Municipal Advisor Regulation
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who are “municipal advisors”?Essentially, anyone can find themselves subject to the municipal advisor rules. The SEC indicates that the rules will be applied broadly. Rather than assigning the municipal advisor tag to specific professions or types of businesses, the SEC indicates it will determine whether the rules apply based upon the facts and circumstances of each situation. This ambiguity is intended to try to avoid regulatory work-arounds that would undermine the MA regime. The MA rule covers what the municipal bond market has historically called “financial advisors,” but is broader, defining a “municipal advisor” as a person (individual or firm) who: (1) provides advice to or on behalf of a municipal entity or obligated person with respect to municipal financial products or the issuance of municipal securities, including advice with respect to the structure, timing, terms, and other similar matters concerning such financial products or issues; or (2) undertakes a solicitation of a municipal entity to provide advisory services. The definition of an MA includes financial advisors, guaranteed investment contract brokers, third-party marketers, solicitors, finders, and swap advisors that provide municipal advisory services, unless they are statutorily excluded. “Municipal financial products” include municipal derivatives, guaranteed investment contracts, and investments of municipal bond proceeds, including the brokerage of escrows. |
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what are the obligations of a municipal advisor?If an issuer has historically used an independent financial advisor, it is likely to find that its FA's role is really unchanged: to assist the issuer with debt, debt management, strategic planning and related maintenance and compliance activities. If an issuer has historically used an underwriting firm as its financial advisor, in many cases the issuer will face a choice: use that dealer as its municipal advisor or use that firm as its underwriter; the same firm can no longer serve in both roles. And, if the issuer his historically not used an FA, it will find itself alone at the table: no other transaction professional can fill the gap that a municipal advisor provides without themselves becoming subject to the MA rules. Even though the role of the traditional financial advisor won't likely change, the standards to which financial advisory firms are held, however, have changed. Firms serving as a municipal advisor to governmental issuers are duty-bound to provide advice as a fiduciary: MAs have a duty of loyalty (putting your interests above all others, including the MA's own) and a duty of care (ensuring your MA has the capabilities to expertly meet your advisory needs). With the advent of Dodd-Frank and the subsequent rules promulgated by the SEC, municipal advisors are now also subject to a host of regulations, most of which are promulgated and enforced by the MSRB. |
resourcesThe links below provide additional information about municipal advisor regulation. As an independent municipal advisor, Columbia Capital can help you navigate the changing regulatory waters.
• SEC Municipal Advisor Final Rule • SEC Municipal Advisor Rule Q&A • MSRB Municipal Advisor Resources • MSRB List of Registered Municipal Advisors |